The Bluetooth SIG, in conjunction with Title Sponsor Nordic Semiconductor and Preferred Technology Partner Ellisys SA – award sponsors and industry leaders who have helped shape the development of Bluetooth technology – aim to highlight and promote the most exciting Bluetooth enabled devices while also acknowledging superior user experiences and best of breed implementations.
The Bluetooth Breakthrough Awards are open to all levels of SIG membership in addition to non-members. The program features three categories – Breakthrough Products, Breakthrough Applications and Breakthrough Prototypes.
“The Bluetooth Breakthrough Awards give us the opportunity to showcase the incredible creativity that Bluetooth technology makes possible. Be it at home, at work, or at play, the competition will demonstrate how life is better with Bluetooth,” said Suke Jawanda, CMO, Bluetooth SIG. “As the number of Bluetooth Smart products coming to market continues to grow, I am particularly excited to see the addition of software applications to this year’s competition. The scope of Bluetooth devices and applications being created is truly amazing, and along with our award sponsors, we cannot wait to highlight these innovations.”
Finalists for the awards will be announced and featured the evening of Jan. 7 at the Pepcom Digital Experience Showcase during the 2013 International Consumer Electronics Show (CES). An overall winner, along with three category winners, will be announced at the ShowStoppers event on Feb. 24 at Mobile World Congress (MWC) 2013 in Barcelona, Spain. As the title sponsor of this year’s Bluetooth Breakthrough Awards, Nordic Semiconductor will be awarding the finalists with evaluation kits and giving away a free trip to its headquarters in Norway to the category winners. The overall winner will also receive a Bluetooth protocol analyzer, valued at USD 40,000, from Ellisys, the preferred technology partner sponsor.
All products must use Bluetooth technology and be available for promotion starting January 2013. Additional category specific criteria include the following:
Breakthrough Products – Entries must be for products launched in 2012 and available for purchase, and must be qualified and listed in the Bluetooth SIG End Product Listing (EPL). Products in this category will be judged on innovation, novelty, convenience, reliability and market appeal.
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